Today, for the first time in history, a young American can enlist to fight in a US war that started before he or she was born.
As the war in Afghanistan enters its 18th year and the US Army falls thousands short of its recruiting goals, the Pentagon is recognizing it has to do something different to recruit an age group that does not remember 9/11 and for whom the “war on terror” has been background noise their entire lives. This includes rethinking some of its traditional military PR, which has unintentionally turned the corner from inspiring to morbid by highlighting that some of the young people enlisting today are taking over the same tasks in the very same places their parents fought almost a generation ago.
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