Within minutes of Nike announcing Colin Kaepernick as the model for the 30th anniversary of the athletic wear company’s “Just Do It” ad campaign, the photos began popping up on social media of incensed consumers showing Nike shorts and socks with the company’s trademark swooshes cut out, soon followed by people setting their Nike sneakers ablaze. This fiat-by-flame-and-scissor appeared to be enacted by those who think athletes have nothing to complain about, and who mistakenly view the take-a-knee movement as unpatriotic, a refutation of the “Star Spangled Banner,” the flag and the troops. If you’re going to be willfully incorrect in your presumptions, maybe hacking a hole in your clothes makes sense. Just do it, I guess.
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