Military “Myths” Hinder Recruitment

Seventeen years of war, TV spots depicting the struggles of wounded warriors, and curbs on military advertising budgets have left the armed forces with an image problem that could take years to repair, said a senior Defense official.

Unsettling myths about the military are rising among recruit-age youth and “influencers” — parents, teachers, clergy and coaches – in part because increasingly they have no personal or family ties to the armed forces, said Lernes “Bear” Hebert, acting deputy assistant secretary of defense for military personnel policy.

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